I got love in my tummy

For breakfast I had a bowl of Rice Krispies with REAL STRAWBERRIES (says so right on the box in big, happy red letters) tossed with a handful of mini marshmallows and covered in soy milk. When you were a kid, didn’t you really, really try to hear “snap, crackle and pop” coming from the bowl? Put your head right to the rim and lisssstttteeennned for it. I believed those three little guys (are they gay chefs? what's with the fey scarves and Sgt Pepper coats?) lived in the box. “Where do they pee?” I wondered.

Peanut Butter Crunch, my childhood and college days fave, had sharp edges that tore the roof of your mouth if entered at the wrong angle (and left an oily sheen). Cookie Crisp was like eating cookies for breakfast! HAH! Suck on that, Mom! We were rabid for Count Chocula, FrankenBerry and Boo Berry, but really they were all the same cereal with a different coating that changed the color of your milk. Perfection in marketing. There was a fourth in the trilogy, "Fruity Yummy Mummy,” but it never caught on.

The first “record” I ever owned came from the back of a Super Sugar Crisp box, a 45 you actually cut out with scissors. The Archies “Sugar Sugar.” Imagine the parent who found their dumb ass kid playing that sweet smelling, warped piece of flexi cardboard on the HiFi. Sorry, Dad. The Super Sugar Crisp mascot Sugar Bear was creepy; he wore a thick blue turtleneck sweater and no pants. He was a mod.

"A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" tasted nothing like fruit. I won't speculate on the “jack.”

In the early 70’s, oddly enough during my lifetime, there was actually a cereal called “Buc Wheats.” They were goooooo oooood, political incorrectness aside.

Yummy, yummy, yummy.

~ March 27, 2008